LOGO AS CANVAS

I worked closely with designer Elizabeth Woll to develop a logo that could capture the fun and modern look of her jewelry line, while refreshing and elevating her brand.

By substituting the O with a perfect circle, I was able to give Woll a logo, and a canvas. She can use any pattern, color or texture within the circle, maintaining brand, but free to explore aesthetic and seasonal expressions. The idea being, in fashion, variety is the spice of life.

The element of play is really important in Elizabeth’s jewelry and in my own design work. I try to never design a dead end. This design is meant to create flexibility and openness for the logo to grow with an evolving brand.